The Tinder Takeover: An Ethnographic Series Part 4. Conclusion

BCM 241, Uncategorized

To conclude my ethnographic series of online dating and whether it’s changing the way we date in modern relationships, I must combine all three methods of ethnographic research to validate my conclusions.

Through secondary research before preparing to conduct my own methods of ethnographic research, the idea of relationships changing as a result of online dating is clear, however what is unable to be determined whether this change can be considered only positive or negative. Though modern day relationships are associated with more freedom there comes a negative side to this through the indecisiveness that comes along with having so much choice comes more complications. Additionally, societies fear of rejection can be considered normal and with the continuous heavy consumption and reliance on technology and online dating for these ideas of instant gratifications is can be considered “somewhat of an antidote and crutch to this problem.” (Hommack 2015). On the other hand Ortega and Hergovich studies have shown that online dating changed that, online dating can successfully open up social links that are previously non-existent through the tendency of online dating to result in people meeting complete strangers, demonstrating a benefit of online dating as it opens users up to several new relationships at a time. Therefore, there is both pro’s and con’s associated with the role online dating has on society and the undeniable to conclude that this has not played a significant part in the changing and evolving structure and expectation of relationships

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My auto-ethnographic research can support this claim as through reflection upon several of my own relationships and with comparison to my observations of other millennial relationships who have been exposed to the same or similar environments to myself that enabled me to develop my concept of a relationship, as well as observation of older generational relationships such as my parents. It was clear that there are clear differences between them, however neither negatively effecting the relationships. In retrospect, texting your partner through most hours of the day may be negative as it allows and almost endorses people to be using their phones more often than usual, however it is classified by myself and participants that it is important for the relationships and to take advantage that they are able to maintain communication all day, specifically as most of these couples do not live together like my parents.

Thus, yes online dating has changed relationships, and how they may be viewed and valued among society in present days compared to traditional relationship, however if participants in these relationships are effective in communication and clear about their standards and expectations, online dating is a positive addition to society and allows for people from different areas and social groups to meet and interact. However, when online dating apps such as Tinder, are used misleading they can cause for miscommunication and confusion when building and maintaining relationships.

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*Waving goodbye… kinda*


Ashworth, D. (2016). How Have Intimate Relationships Changed Over the Years, and Where Does It Leave Us Now?. [online] Damon Ashworth Psychology. Available at: [Accessed 27 Oct. 2018].

Hommack, A 2015, Online dating technology effects on interpersonal relationships, Advanced Writing: Pop Culture Intersections, Available at: [Accessed 26 Oct. 2018].

Ortega, J. and Hergovich, P. (2017). The Strength of Absent Ties: Social Integration via Online Dating. SSRN Electronic Journal. [online] Available at: [Accessed 26 Oct. 2018].


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